Innovation Marketing is a full-service advertising and public relations entity that leverages the unparalleled consultancy, analysis and insight of The Innovation Group of Companies into effective marketing tactics. Services include direct marketing strategy development, database mining, advertising campaigns, public relations plans and more. Working domestically with such high profile clients as Foxwoods Resort Casino, Hard Rock Casinos and Sandia Resort & Casino, Innovation Marketing has also recently provided its services for international properties including Veneto Hotel & Casino (Panama) and Caesars Windsor.

With a wealth of experience in the gaming, tourism and leisure industries, our multidisciplinary team effectively weaves marketing tactics into a strategically coordinated effort: advertising supports public relations, public relations supports direct marketing, direct marketing supports advertising.

The result? All of your materials and messages speak with one powerful voice, driven by strategic data and sharpened by imagination and creativity. A seamless integration of insight and execution.

GAMING, ENTERTAINMENT & HOSPITALITY SPECIALIZATION

We are unlike any other agency that you will encounter. We created Innovation Marketing because we saw a need for those in the gaming and tourism industries that was unmet - translating insight and knowledge into effective and creative marketing campaigns. So often, the data that casinos, hotels and other entertainment/hospitality properties have is not properly used to create innovating and motivating marketing programs. Innovation Marketing fills that gap - we take the knowledge-base of the Innovation Group and create impactful, meaningful and motivating marketing programs that deliver results.

We know more about our primary industries than any other agency in the world, in large part because our leadership has hands-on experience providing marketing services for some of the industry's most successful operators. And, because of our status as an affiliate of The Innovation Group of Companies, we collectively know more about casino visitors and leisure travelers than any other company in the world. In the past 18 months, we have conducted more than 120 focus groups with industry consumers throughout the US. In fact, our affiliate The Innovation Group helped author the first definitive analysis of American Gamers by publishing the study Portrait of The American Gambler.

As a result, all of our creative and media work is based on reliable market research and a solid understanding of what casino patrons are looking for. Innovation Marketing provides a seamless connection between business goals and marketing efforts.

SERVICES

• Direct Marketing Strategy
• Research (Qualitative & Quantitative)
• Creative Services
• Account Services & Planning
• Media
• Public Relations
• Production Services
• Database Mining

PAST & CURRENT CLIENTS

• Foxwoods Resort Casino
• Sandia Casino Resort
• Harrah's Cherokee Casino Hotel
• Veneto Hotel Casino
• Ontario Lottery and Gaming Commission - Caesars Windsor
• Jurisdictions of Black Hawk and Central City Colorado
• Hard Rock Casinos
• Spielo, A GTECH Company
• Manitoba Lottery Corporation
• Lake of The Torches Casino
• Tropicana - Atlantic City

INNOVATION MARKETING SENIOR STAFF BIOS (.PDF LINK)